What are you doing to celebrate Asian Heritage Month? The Government of Canada declared May as Asian Heritage Month in Canada a few years back. According to Statistics Canada, over 12% of Canadians are of Asian descent. To honour this special month, the Canadian Music Blog is pleased to present the following.
Montreal’s JoSH is a bhangra duo comprised of south Asian Canadians “Rup” (Rup Magon) and “Q” (Qurram Hussain). Rup is Sikh, born and raised in Montreal, while Q is a naturalized Canadian from Pakistan. They are signed to Universal Music and have released some 4 albums since debuting in the new millennium. They are perhaps more famous outside of Canada than within it, as bhangra music is less known here than it is in the United Kingdom, India, and Pakistan. The duo’s award-winning second album, Kabhi, remained in the MTV Top 20 charts for half a year in 2004-2005. JoSH has sold some 2 million records worldwide.
Nelly Furtado has done some work with them in releasing some bhangra remixes of her songs “Maneater”, “Powerless”, and “Promiscuous”. JoSH’s song “Nasha Pyar Da” from their album Mausam won a Best Bhangra Song award and the album’s “Mahi Ve” reached #1 on the BBC Asian charts in Britain.
This spring, the Canadian High Commission in Pakistan organized an event to promote and discuss pluralism in both Canada and Pakistan. JoSH performed on stage in Karachi attracting a number of youth leaders from various universities and Canadian expatriates and Pakistanis of various ethnic and religious backgrounds.
Andrew NG, Head of Communications for the Canadian High Commission spoke at the event and said:
“Canada has very strong people-to-people links with Pakistan. There are an estimated 300,000 Canadians of Pakistani origin, a number of whom I grew up with in Toronto. Much like Pakistan, Canada has evolved layers of policies to accommodate our diversity, such as federalism, bilingualism, multiculturalism and aboriginal self-government. Extremists believe that by targeting different communities they can provoke chaos and social disintegration in Pakistan but I must say, Pakistan is stronger than that, and today is an example of it. The fact that two Canadian artists can find such adoration in Pakistan speaks volumes about this nation’s acceptance level and love for music.”
Below is JoSH’s latest music video, for “Pyar Ho Gaya”, from their recent album Beyond Kismat. The video was shot in Mumbai, India.
JoSH Official Website
You can watch a video about the unity in diversity event HERE.