More detailed information should be coming out next month from Nielsen regarding the best-selling albums in Canada through the year. A preamble is that five albums released in 2015 have thus far been certified platinum sellers, and four of them are from Canadian artists (see below). Platinum in Canada is currently set at 80,000 pure sales, be they physical or digital.
À Paradis City, Jean Leloup
Beauty Behind the Madness, The Weeknd
If You’re Reading This It’s Too Late, Drake
Wilder Mind, Mumford & Sons
With big sellers recently launched from Justin Bieber, One Direction, and Adele on the eve of the year’s biggest retail season heading into December 25, more certifications will undoubtedly be announced by year end. Justin Bieber’s Purpose and its tracks have broken a number of records. The album itself sold 77,000 copies (just 3,000 shy of platinum) in its first week.
Adele pulled a Taylor Swift by keeping her new album 25 off streaming services. It sold a staggering 216,000 copies in its first four days making it the fastest selling album since 1997 when Céline Dion’s Let’s Talk About Love sold 230,000 in 7 days. This has brightened the spirits of the music industry oppressed by despondency in the midst of piracy, digital music, and now online streaming. It proves that a really good album marketed and released in the right way does have a shot at reaching sales comparable to the industry peak experienced in the 1990s. In any event, many assumptions that have been made have been exposed as erroneous by a single stroke, and strategies may now be re-examined.