2016 MMVAs: 1st Batch of Performers Announced

iheartradio mmva

The 2016 MMVAs will take place June 19 in Toronto. This year sees involvement from U.S. headquartered internet radio platform iHeartRadio. The MMVAs seemed to do just fine every year as a televised outdoor concert spectacle, so we’re not sure what the reasoning is behind involvement from the American company and how its involvement might theoretically improve the show. What we do know is that this year’s performers announced thus far include Calgary synthpop duo Tegan and Sara, U.S. R&B group Fifth Harmony, BC pop superstar Shawn Hook, and U.S. actress and singer Hailee Steinfeld. American model Gigi Hadid will host the show. Presenters include Canadian YouTuber Lilly Singh and American model & actress Amber Rose. In terms of the awards, last year’s MMVAs disappointingly gave 100% to male artists. This year, fans can vote for an all-male selection to fill the wildcard spot in the Fan Fave Video category. Fans can also vote for wildcard spots in Fan Fave Artist or Group, Fan Fave International Artist or Group, and the newly introduced fringe category Fan Fave Vine Musician. You can vote online here.

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