Nielsen Mid-Year Report, 2016

Nielsen Entertainment has released Canadian data for the first half of 2016. As expected, streaming is inversely proportional to sales. Total streams were up to 18.6 billion from 10.5 in the first half of 2015. Video streams increased by 1 billion (8.4 in 2015 to 9.4 in 2016) while audio streams skyrocketed from 2015’s 2.1 billion to 2016’s 9.2 billion.

Sales of albums dropped 19% from 12.3 million in the first half of 2015 to 9.9 million in 2016’s. The superior audio quality of the compact disc remains the preferred format over digital and other physical forms. Sales of albums with TEA (i.e. track-equivalent albums with ratio of 10:1) sunk from 17.4 million to 13.9. The total consumption of albums (sales + TEA + SEA or streaming equivalent albums with ratio 1500:1) rose a tad from 24.5 million in the first half of 2015 to 26.3 in 2016. Digital track sales plummeted 23%, from 51.6 million to 39.8. Below, enjoy some Top 10 lists.

Album Consumption


albums with tea

digital albums

digital songs

on-demand streams

audio streams

video streams