MTV EMAs Draw Criticism for Nomination Rigging


The MTV European Music Awards, known for plugging American artists in Europe and ignoring music recorded in languages other than English, has drawn recent criticism for apparent rigging in the nomination process. Up for best video is The Weeknd’s “Starboy” even though no official video has been released, making it impossible for voters to decide. Another cited example was Lady Gaga’s nomination for Best Female, though she has not yet released a new album. Promoting unreleased music under the guise of a platform that is supposed to judge among and award released music certainly undermines its credibility. On the bright side, five Canadian artists are up for awards — the usual bunch: Alessia Cara, Drake, Justin Bieber, Shawn Mendes, and The Weeknd. Justin Bieber and Beyoncé lead with five nominations each. Four of the five artists up for Best Male are Canadian. The EMAs will take place November 6 in Rotterdam, Netherlands. To view the nominations and vote online, go here.