Nickelback Launches MV for “Feed the Machine”

Albertan post-grunge metal band Nickelback will be releasing its ninth studio album on June 16 just in time for some grease monkeying on hot summer streets. Bearing the name Feed the Machine, the title-track, also the album opener, has been made available for digital download and a music video released which is … very cool. Before we get to that, here are a few stats on the band. To date, Nickelback has won 12 JUNO Awards, 2 American Music Awards, 7 Billboard Music Awards, 1 People’s Choice Award, 2 MTV Awards, and 7 Much Music Video Awards. All of the group’s eight studio albums have received gold/platinum certifications, the highest being 8x platinum, representing shipments of 800,000 copies, for Silver Side Up. It is estimated that Nickelback has sold in excess of 50 million records worldwide.

The music video for “Feed the Machine” is a detailed extravaganza housing what appears to be a post-apocalyptic theme. The song explores vicious cycles wearing away at dysfunctional systems of society. Filled with jackhammering electric guitars, it’s a powerhouse performance in keeping with Nickelback’s popular brand. Watch the MV below.  iTunes