It’s a collaboration that had broadcasters engage in a feeding frenzy. On his latest single “2U”, squinty-eyed French EDM wizard David Guetta has recruited the highest in-demand featured vocalist of the year: Canadian R&B singer Justin Bieber. In the game too, via a lip-synched MV starring its models, is multibillion dollar company Victoria’s Secret, the latter owned by L Brands. Something tells us Queen Victoria would not be amused at the immodesty of the four models, one Swedish, one Dutch, one American, and one Portuguese. Something also tells us that the models, for their efforts, will not be receiving much of the $6.1 billion L Brands’ corporate executive Les Wexner has stowed away in his offshore bank accounts.
In an interview with MTV, Guetta says that a non-brand music video will also be released. Lucky to have an album go gold in the United States, David Guetta has seen two albums hit multiplatinum sales in Canada, so it just might stand to reason why he would prefer to snatch up a Canadian vocalist. He credits Jason “Poo Bear” Boyd, a key crafter on Bieber’s Purpose album, with being responsible for the hook up. David Guetta has been active since 2001 and is known for combining intense energy with emotional elation in his music: “I like making the people dance but with a tear in their eyes,” as he puts it.
Justin Bieber’s first successful feature in a track was in Far East Movement’s “Live My Life” which reached #4 on the charts in early 2012. Carly Rae Jepsen’s “Beautiful” which featured him made the Top 40 later that year. Successful 2013 features include “That Power” from will.i.am (#6) and Top 30 “Lolly” from Maejor Ali. His feature in Grammy Award winning Skrillex and Diplo’s “Where Are U Now” (#5 in September 2015) saw his reinvention and kicked off a string of smash hits: Major Lazer’s “Cold Water” (#1), DJ Snake’s “Let Me Love You” (#4), and Luis Fonsi & Daddy Yankee’s “Despacito” (#1). He is also one of several featured artists in the chart-topping “I’m the One” from DJ Khaled.
David Guetta’s “2U”, which topped iTunes in 45 countries, is set to become another sky-scraping hit for Justin Bieber. iTunes