The days of many Canadian artists populating the charts seem to have come to an end. Remember back in 2011 when artists like Anjulie, Avril Lavigne, deadmau5, Down with Webster, Dragonette, Fefe Dobson, Kristina Maria, Shawn Desman, and Victoria Duffield were all over the airwaves? That year saw 32 unique Canadian artists score a Top-40 hit on the Billboard Canadian Hot 100 whether as the main or featured artist. From 2010 through to 2013, anywhere from 25 to 32 unique Canadian artists scored Top 40 hits per year.
Things began to decline in 2014 with only 21 unique artists. Both 2015 and 2016 saw only 16.
Things are not looking good for 2017 thus far with only 9. They are Alessia Cara, Drake, Justin Bieber, NAV, PartyNextDoor, Shawn Hook, Shawn Mendes, The Weeknd, and Virginia to Vegas (only one female, only one non-Ontarian, and no bands). It would appear that along with recent media emphasis on Canadian artists who are big internationally, the airwaves are restricting themselves to multiple hits from those few and (with only a couple of exceptions) are ignoring those who are big nationally but not globally. Consumers of music seem to be doing the same. A party that goes from 32 attendees to only nine feels a bit like a ghost town, doesn’t it.