Last time around we reported on how British Columbian platinum dance music recording artist Victoria Duffield was abandoned by her team and parted ways with Warner Music leaving her wondering what she was going to do next. As she reminded us:
“It’s been three years since my last album. I had vocal surgery, parted with my label, parted with my manager, wrote and recorded 100 songs, moved on from 100 songs, and couldn’t even remember the feeling of turning on the radio and hearing my voice. Three years is a lifetime in the music business. I started looking online for new career options.”
It turns out that a photoshoot in Toronto led to her hooking up with a couple of producers from the city – Gabriel Gallucci and TRVTH – and they formed a new team (her choreographer Luther Brown has remained loyal and is part of the new group).
“I was not quite ready to silence my creative voice. A week later, I flew to Toronto, met two guys who shared my musical vision, and I now have 10 songs that I’ve never been more proud of – and more importantly, I have never felt so good.”
The JUNO nominee disclosed on Breakfast Television that she had written 100 songs, but it was the new 10 that she selected to press onto her upcoming third album, an independent release entitled Day 1.
“I am calling the shots this time. No label, no manager, no problem. I’m doing this album my way. With new experiences, mindsets, feelings, and life stories, I’ve got a lot to share in my new music and have a new energy to back it. With my sights set on the world, I’m not asking for permission I’m just doing it. With a fresh start, it only made sense to call my album ‘DAY 1.’ I made a feel-good album because I’m all about that feeling of feeling good.”
The lead single, fresh onto the platforms, is entitled “Wow” and we embed the official lyric video below. As you can hear, Victoria has shifted her style in keeping with the current climate.
“The lead single ‘WOW’ is an important song to me to start my new chapter. Everybody deserves to have ‘wow’ people in their life who think they’re amazing. My song ‘WOW’ is about recognizing your worth, going after it, owning it, and not settling for anything less.”
While “Wow” certainly gives us a taste of the upcoming disc, Victoria elaborates further on the making of the new album.
“‘DAY 1’ was created in six weeks, riding the magic of the introduction of our power trio of Gabriel Gallucci, TRVTH, and me. All 10 tracks were curated and executed in one studio space, from initial project planning, songwriting, production, recording, mixing, mastering, and business strategizing. Coming in with a very strong idea of what I wanted, Gabriel and TRVTH caught on with the vision right away and things took off.”
Victoria also brought in some hot songwriters to add some pizzazz to the songs including Tyler Shaw.
“Co-produced by Gabriel and TRVTH, they were able to capture my essence completely. Led by my ideas of what I wanted to tell through each song, the three of us wrote the entire album, bringing in specific co-writers and musicians for certain songs to add flavour. With a focus on working with people who share the same positive and motivated outlook on life, the guys and I brought in writers Jonathan Pike, Tim North, Demetri James, and Tyler Shaw, and live musicians Tal Vaisman and Stacey Shopsowitz, who were all integral parts of making the album what it is. All 10 songs were then mixed and mastered by Gabriel, leaving me with a trademark sound that I describe as a “3D experience.” I’ve never been this excited about my songs and the sound of my music before. This project launch is just the start to our plans.”
Victoria expresses gratitude towards all her fans who have been with her since the beginning.
“As I begin a new chapter, I am grateful for all the support I received since I released my debut single Shut Up And Dance in 2011. The song garnered me a platinum award and a #1 video on Much was the most played song at radio by a Canadian artist for nine weeks straight and contributed to amassing more than 100,000 spins at radio.”
She also feels grateful for many more career highlights.
“MMVA and Juno Award nominations followed, as well as CRMA wins and three national tours, including one of my favourite accomplishments to date as the opening act for the Backstreet Boys. Now I’m ready to share my message and music with everyone through my third album, ‘DAY 1.'”
And now, without further ado, here is the lyric video for “Wow”. iTunes