A Prism Prize Avalanche


MV director Philip Sportel has won the 2016 Prism Prize for Kalle Mattson’s cleverly wonderful “Avalanche”. With it, he receives a trophy and a cash award of $10,000. The Grand Prize was announced on Sunday May 15, 2016 at the TIFF Bell Lightbox in Toronto. The MV sees a set recreation of 35 classic album covers with Kalle quickly changing gear to insert himself and strike an appropriate pose in place of the artist in the original cover. It also does a play on the album titles and artist using variations of his name. We previously featured Kalle Mattson’s “Avalanche” MV. For your convenience we embed it once again.

The Prism Prize Audience Award, based on thousands of online votes, was presented to director Eva Michon for Death From Above 1979’s “Virgins”.

Director X was in attendance to accept the Prism Prize Special Achievement Award which honours a Canadian music video artist for artistic achievements and exceptional contribution to music video art on a world stage. Kristof Brandl was given the Arthur Lipsett Award in recognition of an innovative and unique approach to music video art.

Find more information at prismprize.com.